Insights

How to improve your SEO with a virtual tour

5 minutes read

Search engines try to work out whether a page genuinely helps people. Two things that feed into that: how long someone stays on your site and whether they click away immediately. A virtual tour affects both.

Session duration as a quality signal

The longer visitors stay on your page, the stronger the signal that they found what they were after. A tour invites people to look around — step into rooms, click hotspots — and so stretches the average session duration.

Bounce rate down

A "bounce" is a visitor who leaves after a single page. A high rate tells Google the page fell short. Something interactive to do — exploring a tour — lowers that rate because people stay on the page and click further.

Rich content on your own page

An embedded tour adds content that is unique to your site and doesn't sit one-to-one anywhere else. That kind of original, hard-to-copy content weighs into how a page is judged.

No quick fix

Worth saying: a tour isn't a trick that lifts you from page 3 to page 1. It's one of the building blocks, alongside a complete business profile, good copy and load speed. Together they make the difference.